2020 Events

2020 SMA Holiday Party

When: Wednesday, December 9, 2020 from 6:00 pm – 7:00 pm

Where: Online Webinar

Pricing: Donations are being accepted to The INN

About This Event

It’s that time of the year again! Although we can’t meet in person, the holiday season is the perfect time to get together with friends and family. With that in mind, SMA welcomes everyone to join us online for our annual holiday party.

In lieu of purchasing tickets, we will be collecting donations of any amount that will go to The INN, which is the largest soup kitchen on Long Island, based in Hempstead, NY. The Social Media Association will match donations from attendees to The INN up to $250. 

The INN also provides emergency shelters, long-term housing, and a social services resource center, The center for Transformative Change, where guests can find support with finding housing / applying for benefits / booking medical appointments / collecting mail.

During the COVID crisis The INN has remained opened 5 days a week and is providing over a 1,000 meals a day to those in need.

Their website is https://the-inn.org/

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Virtual Presentations Demystified 

When: Tuesday, November 17, 2020 from 8:30 am – 10:00 am

Where: Online Webinar

Pricing: SMA Members $10, Non-Members $20

About This Event

Join SMA on Tuesday, Nov. 17th to hear how three experts can help “up your virtual presentation game”. They will cover strategies utilized in successful virtual presentations of many types, how to best execute, methods used, and the lighting/ background setting needed in order to successfully wow your audience.
Experts include:
Seth Dean-Founder, Brass Lantern
Laura Palker- President, Trade Show Solutions Center
Dan Held- VP, New Business Development, ADM Productions
Seth Dean is a professional lighting designer and founder of Brass Lantern. He has worked on Law and Order: SVU, Billions, Saturday Night Live; as well as having done commercials for Google, Tesla, Facebook, Tom Ford, and Prada.

His company provides a virtual consultation that applies tried and true movie-making techniques to your home office.

Brass Lantern applies movie making techniques to make you competitive in today’s video-centric world.

Brass Lantern: Look your best self!

Hailing from Long Island, NY, Laura Palker is an accomplished business executive with more than 30 years’ experience in the Trade Show industry.  In addition to award winning exhibit design and logistical support, Trade Show Solutions Center provides a full array of services to support the entire sales and marketing spectrum.  The Trade Show Solutions Center team of highly skilled professionals help clients discover, develop and deliver programs that leverage new and profitable business opportunities.

Palker’s management style emphasizes strong communication and internal controls to build relationships, revenues, and profits. And, with a reputation for being able to provide creative solutions for even the most complex problems, coupled with her commitment to exceptional customer service, Palker has amassed a loyal following of satisfied customers.

Her clients, both public and private companies exhibit in America’s top 100 shows and have included Sotheby’s, Lencore Acoustics Corp, Flightdocs, MetLife, Dale Carnegie and Aramex to name a few.

Dan Held is as passionate about the power of brand experience as he is about bringing his ideas to life. His ability to understand and dissect brands, evaluate the competition and immerse himself in the corporate culture and the specific needs of his audience is key to his work. He has conceived and written countless creative strategies for business meetings, trade show attractions, interactive experiences and multimedia presentations. Additionally, Dan has coached CEOs, Presidents and Senior Executives on effective presentation techniques and has directed many corporate meetings and events.  Dan also develops business opportunities, guiding sales efforts to attract new clients, delivering powerfully engaging pitches that win the business.  Dan has established himself as a leading branding consultant in the industry, executing events that are informational and transformational. He has been an Adjunct Professor at NYU teaching Interactive Multimedia studies and is also skilled in acting, broadcasting and stage direction with a 20 year career in the professional theatre and holds a Bachelor of Arts (B.A.) focused in Theatre Arts from Hofstra University.
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The Best Ways To Use Webinars

When: Thursday, October 15, 2020 from 12:00 pm – 1:30 pm

Where: Online Webinar

Pricing: SMA Members $10, Non-Members $20

About This Event

-High level discussion about getting more from webinars

-Research and analysis of webinar activity

-Marketing, social media agencies, freelancers and service based business focus

-Use Social Media to promote your webinars

–Take your webinars to the next level

-Questions and answers – let’s make this interactive!

Jason Fladlien has been called “one of the top 5 living marketers on the planet”. His promotions have sold over the $100 million and shattered records in the information, coaching, affiliate, and software space. Jason is often called in by 7, 8 and even 9-figure companies to help them with their marketing.

Jason enjoys his role as Chief Strategy Officer and co-founder of Rapid Crush, Inc., a company who has pioneered many digital marketing methods that are considered standard today

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Social Media Day 2020

When: Tuesday, June 30, 2020 from 5:30 pm – 7:00 pm

Where: Online Webinar

Pricing: SMA Members FREE, Non-Members $10

Mashable’s Eleventh Annual Social Media Day is an annual global celebration that highlights the contributions made by developers and social media enthusiasts alike. Platforms such as Facebook, Twitter, and Instagram have revolutionized the way we communicate with each another. Not only does social media have the power to keep us in touch with our friends and family, it can also connect us with the world. The goal of this event is to bring together business professionals, innovators, influencers and the general public for an opportunity to connect their online networks offline, in a face-to-face setting, bringing communities closer together.

Social Media Association members are a group of like-minded people who love social media and the power that it has to influence consumers, change behavior and secure buying decisions.

Bring your questions, a drink, and come have some fun with us!

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Social Media Storytelling

When: Wednesday, May 27, 2020 from 9:00 am – 10:30 am

Where: Online Webinar

Pricing: SMA Members FREE, Non-Members $10

Social media is all about engagement. And if you want someone’s attention, one of the best ways to get it is to tell them a compelling story.

In this presentation, award-winning storyteller Tracey Segarra will help you find and tell the kinds of stories that resonate with the people you’re trying to reach on social media.

Using examples from her own LinkedIn and others’ posts, she’ll show how authenticity and vulnerability in storytelling drives empathy, which leads to engagement.

Find out how you can mine your own personal stories to connect, persuade and influence.

Tracey Segarra is an award-winning storyteller, public speaker and story coach whose true personal stories have been broadcast on The Moth Radio Hour on NPR, and on the Risk and Story Collider podcasts. She also hosts and produces a live storytelling show on Long Island, “Now You’re Talking!”. Find out more about her at traceysegarra.com.

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Learn What’s New in Social Media

When: Wednesday, April 29, 2020 from 9:00 am – 10:30 am

Where: Online Webinar

Pricing: FREE

Do you want to know what’s new in Social Media for 2020? Join the Social Media Association as Hilary Topper, founder of SMA and Author of the new book, Branding in a Digital World, talks about new tactics that small business owners can use right now to improve their ROI. Discussion will focus on Facebook, Instagram, NextDoor, Yelp, and TikTok. Bring your questions and come hear an informative discussion to help bring your business or agency to the next level!

Zoom link – https://zoom.us/j/408272398

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SMA Holiday Party

When: Wednesday, January 8, 2020 from 6:00 pm – 8:30 pm

Where: T.O.A. Asian Fusion, 122 Secatogue Avenue, Farmingdale, NY 11735

Pricing: SMA Members $15, Non-Members $30

Let’s start the new year right meeting and mingling with others who love social media and new technologies at SMA’s Annual Holiday Party. Please register so we can accommodate you accordingly; we look forward to seeing you!

Non-members are invited to join us during this meetup for a small fee of $30. We love our members and hope to see you on January 8th to wish you a happy holiday and New Year!

Everyone is welcome — there will be complimentary appetizers and a cash bar.

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