2020 SMA Holiday Party
When: Wednesday, December 9, 2020 from 6:00 pm – 7:00 pm
Where: Online Webinar
Pricing: Donations are being accepted to The INN
About This Event
It’s that time of the year again! Although we can’t meet in person, the holiday season is the perfect time to get together with friends and family. With that in mind, SMA welcomes everyone to join us online for our annual holiday party.
In lieu of purchasing tickets, we will be collecting donations of any amount that will go to The INN, which is the largest soup kitchen on Long Island, based in Hempstead, NY. The Social Media Association will match donations from attendees to The INN up to $250.
The INN also provides emergency shelters, long-term housing, and a social services resource center, The center for Transformative Change, where guests can find support with finding housing / applying for benefits / booking medical appointments / collecting mail.
During the COVID crisis The INN has remained opened 5 days a week and is providing over a 1,000 meals a day to those in need.
Their website is https://the-inn.org/
Virtual Presentations Demystified
When: Tuesday, November 17, 2020 from 8:30 am – 10:00 am
Where: Online Webinar
Pricing: SMA Members $10, Non-Members $20
About This Event

His company provides a virtual consultation that applies tried and true movie-making techniques to your home office.
Brass Lantern applies movie making techniques to make you competitive in today’s video-centric world.
Brass Lantern: Look your best self!
Hailing from Long Island, NY, Laura Palker is an accomplished business executive with more than 30 years’ experience in the Trade Show industry. In addition to award winning exhibit design and logistical support, Trade Show Solutions Center provides a full array of services to support the entire sales and marketing spectrum. The Trade Show Solutions Center team of highly skilled professionals help clients discover, develop and deliver programs that leverage new and profitable business opportunities.
Palker’s management style emphasizes strong communication and internal controls to build relationships, revenues, and profits. And, with a reputation for being able to provide creative solutions for even the most complex problems, coupled with her commitment to exceptional customer service, Palker has amassed a loyal following of satisfied customers.
Her clients, both public and private companies exhibit in America’s top 100 shows and have included Sotheby’s, Lencore Acoustics Corp, Flightdocs, MetLife, Dale Carnegie and Aramex to name a few.

The Best Ways To Use Webinars
When: Thursday, October 15, 2020 from 12:00 pm – 1:30 pm
Where: Online Webinar
Pricing: SMA Members $10, Non-Members $20
About This Event
-High level discussion about getting more from webinars
-Research and analysis of webinar activity
-Marketing, social media agencies, freelancers and service based business focus
-Use Social Media to promote your webinars
–Take your webinars to the next level
-Questions and answers – let’s make this interactive!
Jason Fladlien has been called “one of the top 5 living marketers on the planet”. His promotions have sold over the $100 million and shattered records in the information, coaching, affiliate, and software space. Jason is often called in by 7, 8 and even 9-figure companies to help them with their marketing.
Jason enjoys his role as Chief Strategy Officer and co-founder of Rapid Crush, Inc., a company who has pioneered many digital marketing methods that are considered standard today
Social Media Day 2020
When: Tuesday, June 30, 2020 from 5:30 pm – 7:00 pm
Where: Online Webinar
Pricing: SMA Members FREE, Non-Members $10
Mashable’s Eleventh Annual Social Media Day is an annual global celebration that highlights the contributions made by developers and social media enthusiasts alike. Platforms such as Facebook, Twitter, and Instagram have revolutionized the way we communicate with each another. Not only does social media have the power to keep us in touch with our friends and family, it can also connect us with the world. The goal of this event is to bring together business professionals, innovators, influencers and the general public for an opportunity to connect their online networks offline, in a face-to-face setting, bringing communities closer together.
Social Media Association members are a group of like-minded people who love social media and the power that it has to influence consumers, change behavior and secure buying decisions.
Bring your questions, a drink, and come have some fun with us!
Social Media Storytelling
When: Wednesday, May 27, 2020 from 9:00 am – 10:30 am
Where: Online Webinar
Pricing: SMA Members FREE, Non-Members $10
Social media is all about engagement. And if you want someone’s attention, one of the best ways to get it is to tell them a compelling story.
In this presentation, award-winning storyteller Tracey Segarra will help you find and tell the kinds of stories that resonate with the people you’re trying to reach on social media.
Using examples from her own LinkedIn and others’ posts, she’ll show how authenticity and vulnerability in storytelling drives empathy, which leads to engagement.
Find out how you can mine your own personal stories to connect, persuade and influence.
Tracey Segarra is an award-winning storyteller, public speaker and story coach whose true personal stories have been broadcast on The Moth Radio Hour on NPR, and on the Risk and Story Collider podcasts. She also hosts and produces a live storytelling show on Long Island, “Now You’re Talking!”. Find out more about her at traceysegarra.com.
Learn What’s New in Social Media
When: Wednesday, April 29, 2020 from 9:00 am – 10:30 am
Where: Online Webinar
Pricing: FREE
Do you want to know what’s new in Social Media for 2020? Join the Social Media Association as Hilary Topper, founder of SMA and Author of the new book, Branding in a Digital World, talks about new tactics that small business owners can use right now to improve their ROI. Discussion will focus on Facebook, Instagram, NextDoor, Yelp, and TikTok. Bring your questions and come hear an informative discussion to help bring your business or agency to the next level!
Zoom link – https://zoom.us/j/408272398
SMA Holiday Party
When: Wednesday, January 8, 2020 from 6:00 pm – 8:30 pm
Where: T.O.A. Asian Fusion, 122 Secatogue Avenue, Farmingdale, NY 11735
Pricing: SMA Members $15, Non-Members $30
Let’s start the new year right meeting and mingling with others who love social media and new technologies at SMA’s Annual Holiday Party. Please register so we can accommodate you accordingly; we look forward to seeing you!
Non-members are invited to join us during this meetup for a small fee of $30. We love our members and hope to see you on January 8th to wish you a happy holiday and New Year!
Everyone is welcome — there will be complimentary appetizers and a cash bar.