Staying up to date in social media, even during a pandemic

This certainly wasn’t your typical Social Media Association event. As the world is in the midst of the COVID-19 pandemic, the Social Media Association decided it should still find a way to bring people together. Virtually. And on Wednesday morning, that’s exactly what happened. The Social Media Association organized a free online webinar on Zoom […]

Our Legal Experts Provide An UpLIFTing Experience

Anyone in attendance at the Social Media Association’s latest event certainly had their expertise LIFTed. On Wednesday November 13 following a breakfast and mingling, a group of firm marketers formed a panel and put together an informative conversation called “Social Media’s Heavy LIFT for Lawyers and Law Firms” at RXR Plaza in Uniondale, organized by […]

A University Never Sleeps

A university never sleeps. And that creates nightmares for social media departments.             When thousands of students have the ability to spend 24 hours a day together, you never know what’s going to happen in a given moment. When you add the ability to share a comment to the world in a split second, that anxiety […]

Social Media Association and Storytelling

Think about some of the marketing campaigns that have stuck with you the most. It could be about car sales. Possibly a clothing line. Maybe a certain type of beverage. Regardless of the product, there’s almost certainly one thing your favorite campaigns have in common. Storytelling. One recent commercial that comes to mind for myself […]

Using Visuals in Social Media Posts: Present and Future

  We have become spoiled. Consumers want more. We want more out of a campaign. We want images that stand out. We want visuals we can discuss with our friends and co-workers. Think about some of the marketing campaigns that have stuck with you. Are they something you read? Or something you saw, whether it […]

The Shift to Digital Continues

Depending on your point of view, it was much simpler for a business to get its message out to the general public 50 years ago. Just think about how much media has shifted in the last 50 years, let alone just the past 10 years. Whereas newspapers and print media used to dominate the marketing […]


It’s not just the Kim Kardashian’s and LeBron James’ of the world that can serve as a brand influencer anymore.             Have you ever noticed celebrities post on Instagram or Twitter or any other social media platforms about a product they are endorsing? It’s become a common practice. What is changing, however, is that it’s not […]

PR & Marketing Cope with Constant Social Media Change – and Expect More

Social media continually presents new challenges to PR and marketing professionals. Video is now revolutionizing marketing communications and PR. Artificial intelligence, virtual reality and augmented reality promise to do the same in the near future. That’s one of the messages from HubSpot’s 2017 State of Inbound report. PR and marketing must deal with new social […]

FTC Regulations Update at Social Media Association

You may be surprised by how many things you’re doing on social media that would upset the Federal Trade Commission. On Thursday April 20, Joyce Shulman, the founder and CEO of Macaroni Kid, which helps millions of moms receive valuable local and national e-newsletters, spoke about FTC Disclosure Regulations in a presentation by the Social […]


Guest speaker Kara Alaimo, Ph.D., Assistant Professor at Hofstra University educated attendees with a discussion on the role of social media and other new technology in the 2016 presidential election and how businesses should respond. She shared with us her insights about how social media played a role in the election including how it seemed […]