Instagram Reels Are The Real Deal

  This past week the Social Media Association was proud to present, “Reels and Instagram”, led by Hilary Topper, CEO of HJMT Public Relations Inc. and founder of the Social Media Association. The event took place at Encore Luxury Living in Jericho, New York. For those that couldn’t make the presentation in person or who […]

Celebrating Social Media Day 2022

Old friends and new came together last week  as the Social Media Association held its annual celebration to recognize Social Media Day. The day was first celebrated by Mashable in 2010 and it has emerged as a yearly highlight to show how social media has emerged as a key tool for communication. This year the […]

The Latest in Social Media Censorship

As we have seen for good or for bad, social media has given everyone a platform and a voice to express their opinions. We’ve also seen recently how social media companies have blocked, removed, or even banned celebrities, politicians, and other public figures from their platforms.  However, as discussed in a recent article for the […]

Discover LI Spills The Tea On The Latest In Social Media

If you’re on social media, there’s a good chance you follow accounts that post content about food, travel, or the latest tips you should know. We follow these accounts because they create an emotional reaction and help spark new ideas for the audience. How many times have you seen a food dish be made on […]

Influencers Beware: How to Navigate the Legal Side of Social Media

  Regardless of your role in the industry, if you work in social media or marketing, chances are you probably don’t have a legal background, but maybe you should?  Since essentially all businesses have some sort of a social media presence in today’s world, they must keep up with all of state and federal laws […]

TikTok Takes The Gold Medal In Olympic Coverage

NBC may be the home for the 2020 Olympic Games Tokyo coverage, but it is social media that is drawing in all of the viewers. With the Olympic Games Tokyo 2020 in full swing, millions of videos have been circulating across all social media, specifically TikTok. As discussed in a recent Washington Post article, many […]

Social Media Agencies Share Their Expertise

Whether you’re just starting out in the social media field or you have a few years under your belt, it is a good idea to periodically evaluate your social media strategy to see where you stand and see where your efforts can be improved. A good way to improve on your own efforts is to […]

Here’s Why You Should Be on Clubhouse

Have you heard about the new invitation-only audio-chat social media platform Clubhouse? If you haven’t, you have now!  Even if you haven’t heard of Clubhouse until now, there is still plenty of time to get on (once you receive an invitation from someone) and get involved. Clubhouse is in the gold rush stage where everyone […]

If You Post It, They Will Come

If you’re a marketer that works in social media, it is easy to feel overwhelmed. How do I get my content in front of my target audience with so much competition? Should I be joining the newest social media platform(s)? Should I be incorporating paid social with many “pay to play” platforms? If yes, how […]

Marketing The Right Way In 2021

We finally made it to 2021, and  are we glad to leave 2020 in the dust. The coronavirus brought the world to a halt, and has had a greater and longer impact on spending than any natural disaster. In an unprecedented year, 2020 became the most expensive election ever, saw a dramatic shift and increase […]