Staying up to date in social media, even during a pandemic

This certainly wasn’t your typical Social Media Association event. As the world is in the midst of the COVID-19 pandemic, the Social Media Association decided it should still find a way to bring people together. Virtually. And on Wednesday morning, that’s exactly what happened. The Social Media Association organized a free online webinar on Zoom […]

Instagram to Release “In Memoriam” Feature

There doesn’t seem to be a single area of the world that COVID-19 hasn’t affected, social media included. Given the current climate of today’s world, Instagram has bolstered their efforts to release an account memorialization feature. Similar to Facebook that has already had an account memorialization feature in their social media platform for years, Instagram […]

Think Before You Post

A recent court ruling may have you reconsider posting that Instagram picture. Before you press send, just remember that you may lose your rights to the picture. A court case featuring Stephanie Spencer, a photographer, and Ziff Davis and Mashable, an online news company, brought up an issue of copyright infringement over one of Spencer’s […]

SMA Holiday Party

New and long-time friends came together to cap off the holidays and ring in the new year. The SMA holiday celebration this year was held at T.O.A. Asian Fusion in Farmingdale. From business owners to marketing professionals, a diverse group of individuals found themselves discussing current trends in the social media industry. Social media tips […]

Our Legal Experts Provide An UpLIFTing Experience

Anyone in attendance at the Social Media Association’s latest event certainly had their expertise LIFTed. On Wednesday November 13 following a breakfast and mingling, a group of firm marketers formed a panel and put together an informative conversation called “Social Media’s Heavy LIFT for Lawyers and Law Firms” at RXR Plaza in Uniondale, organized by […]

Learning about LinkedIn Video and LinkedIn Live

In continuing with our webinar series, the professional networking site, LinkedIn is up next. On October 15th, 2019 Beth Granger presented “LinkedIn Live, LinkedIn Video” which provided some great tips in navigating through these two platforms. For those new to these platforms, LinkedIn Video is creating a video elsewhere, and directly uploading it to LinkedIn. […]

Everything Instagram

With around 100 million photos shared every day it is no surprise that the Social Media Association kicked off its webinar series with the social media giant, Instagram. On Thursday, August 19th, SMA’s first webinar entitled, Everything Instagram, was led by Hilary Topper, President & CEO of HJMT PR.   People love taking and viewing […]

Buying In To Social Media In The Non-Profit World

We all know that social media has become a way of life, but what you may not know is how important is has become for those companies whose missions aren’t defined by the bottom line. On May 22nd, 2019 The Social Media Association was happy to welcome a cast of experts who work in the […]

A University Never Sleeps

A university never sleeps. And that creates nightmares for social media departments.             When thousands of students have the ability to spend 24 hours a day together, you never know what’s going to happen in a given moment. When you add the ability to share a comment to the world in a split second, that anxiety […]

Social Media Association and Storytelling

Think about some of the marketing campaigns that have stuck with you the most. It could be about car sales. Possibly a clothing line. Maybe a certain type of beverage. Regardless of the product, there’s almost certainly one thing your favorite campaigns have in common. Storytelling. One recent commercial that comes to mind for myself […]