Events

Social Media Association holds fantastic, informative meetings and fun networking events for the benefit of our members and guests. Expert speakers join us often, bringing the latest goings-on in social, digital, and future media. We also have roundtable discussions, workshops, meetups, webinars and impromptu gatherings. Whatever SMA is up to, we hope it provides a valuable service in your business and career, and that you’ll join us at the next event!

Upcoming Events

Discover Long Island Shares Award Winning Social Media Strategy

When: Thursday, November 18th, 2021 from 9:00 am – 10:30 am

Where: Zoom Webinar

Pricing: SMA Members – $10, Non-Members – $20

Discover Long Island, the region’s official tourism promotion agency and destination marketing organization was recently awarded the “Best Social Media” in the nation by the US Travel Association. This award recognizes the innovation and hard work of Discover Long Island, who is charged with driving the region’s $6.3 billion annual visitor economy, to transition from traditional marketing tactics to a social media strategy that focuses on bolstering community pride and creating personal and emotional connections through storytelling. Transitioning from a marketing message to an influencer persona that included YouTube videos, Podcasts, TikToks, Instagram Stories and more (like bloopers), provided a personalized glimpse into our organization, our CEO, and our team members. This new marketing method put the spotlight on Discover Long Island as a team of local residents working hard for Long Island businesses and helped to establish the organization as one of the top trusted online sources for Long Island information. Join this discussion to hear more on how the social media strategy is driving Discover Long Island’s success and what they have in store for the future.

Speaker

Kristen Reynolds

With more than 25 years of experience as a destination marketing and management leader Kristen Reynolds oversees the official regional organization charged with furthering Long Island’s $6.3 billion tourism economy. A Long Island transplant from Arizona, Reynold’s vast knowledge of destination leadership spans from state tourism marketing, corporate branding and serving as the statewide lobbyist for tourism and economic development advocacy.

Kristen and her team at Discover Long Island work to promote a positive perception of Long Island across the globe, which draws lucrative visitors, stirs business attraction and drives economic development throughout the region. During her tenure at Discover Long Island, Reynolds has spearheaded many groundbreaking initiatives and partnerships that create regional synergies and leverage resources. Collaborations with the Long Island MacArthur Airport, LIRR, LIA, NYC & Co. and all eight regional IDAs have led to award-winning campaigns and a new Economic Development Collective brand to ignite business attraction and economic vitality.

Kristen has been named to the Top 50 Women in Business on Long Island’s Hall of Fame, Power Women of Long Island, City & State’s Top 100 Long Island influencers, Long Island Press Power List and Business Advocate of the Year. She is a graduate from the acclaimed Walter Cronkite School of Journalism at Arizona State University and is a Certified Destination Management Executive (CDME). Her favorite pastime is discovering Long Island with her two daughters and reigniting the passion for this place we call home for Long Island natives.

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Previous Events

The Legal Side of the Digital Marketing World

When: Thursday, October 14th, 2021 from 9:00 am – 10:30 am

Where: Zoom Webinar

Pricing: SMA Members – $10, Non-Members – $20

Topics will include:

-Advertising influencer claims/relationships/contracts and agreements

-Rights of publicity (and use outside of publicity)

-Sweepstakes, Promotions, Contests

Hypothetical client(s) will be used for presentation to demonstrate the legalities involved

Panelists:

Andrew B. Lustigman

Partner

Olshan Frome Wolosky LLP

alustigman@olshanlaw.com

212.451.2258 – direct dial

Andrew Lustigman is the Chair of Olshan’s Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group. He represents marketers, advertisers, media, ecommerce companies in connection with the legal aspects of their advertising and promotional marketing business, including clearance of advertising and social media marketing, sweepstakes, games of skill, and other contests, and advises on intellectual property issues, and privacy matters. An equally significant portion of his practice involves investigations and litigation brought by regulatory agencies regarding national advertising campaigns, as well as litigating competitor actions and defending private consumer individual and class action lawsuits.

With over 25 years experience in advertising law, Andy regularly appears on television, radio, and in publications such as the The Wall Street Journal, National Law Journal, New York Post, Inside Counsel, Bloomberg BNA, Law360, Mobile Marketer, Luxury Daily, and Response discussing important new cases and trends that advertisers and marketers need to know. Andy has been consistently recognized by Chambers USA, Legal 500 U.S. as a “Leading Lawyer” in Advertising and Marketing, selected by his peers for inclusion in The Best Lawyers in America for his distinguished work in Advertising, as well as Super Lawyers– a Thomson Reuters lawyer rating service. Andy graduated, magna cum laude, from American University, Washington College of Law in 1991 and is admitted to the New York and New Jersey State Bars.

Mary L. Grieco

Partner

Olshan Frome Wolosky LLP

mgrieco@olshanlaw.com

212.451.2389 – direct dial

As an intellectual property attorney at Olshan, Mary Grieco focuses on assisting clients with the development, management and protection of their brands.

Mary works with her clients in all facets of brand development and protection. Mary has broad experience counseling clients in the use of the Internet and social media to help build their brands, and advises clients on the pitfalls of Internet-based advertising, website content, and other Internet-related issues. She also helps clients navigate the complicated and often conflicting data privacy laws in the United States as well as internationally. She manages domestic and international trademark portfolios, both large and small, and counsels clients with regard to their copyright and design matters, which includes securing protection for trademarks, copyrights and designs throughout the world. Her clients span a wide of industries, including fashion, cosmetics, entertainment, financial services, technology, food, restaurant, and general consumer goods.

Mary has published articles and spoken on many topics, including brand development and intellectual property, privacy and data protection for brands, and the use of intellectual property in social media and other types of marketing. She has been consistently selected by her peers for inclusion in Super Lawyers– a Thomson Reuters lawyer rating service. Mary graduated, from Loyola Law School and is admitted to the New York, California and District of Columbia Bars.

Morgan E. Spina

Associate

Olshan Frome Wolosky LLP

mspina@olshanlaw.com

212.451.2343 – direct dial

As an associate at Olshan, Morgan E. Spina participates in various advertising, branding and intellectual property matters.

Morgan is a part of Olshan’s Brand Management and Protection practice and participates in all facets of the firm’s brand management, including privacy, advertising and intellectual property matters. She received her LL.M. from Brooklyn Law School and holds a B.A., with Distinction, in History and English Literature and a LL.B from University of Wollongong in Australia.

Morgan assists in advising clients in order to help clients build, maintain, promote, and protect their brands. Morgan’s work includes the structuring of sweepstakes and games of skill, clearance of advertising and marketing materials, privacy, trademark enforcement, all types of intellectual property and advertising agreements, and federal and state government regulatory investigations. Morgan has published articles in connection with advertising, privacy, and intellectual property law.

 

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Social Media Day 2021

When: Wednesday, June 30, 2021 from 5:30 pm – 7:00 pm

Where: Online Webinar

Pricing: SMA Members FREE, Non-Members $10

Mashable’s Twelfth Annual Social Media Day is an annual global celebration that highlights the contributions made by developers and social media enthusiasts alike. Platforms such as Facebook, Twitter, and Instagram have revolutionized the way we communicate with each another. Not only does social media have the power to keep us in touch with our friends and family, it can also connect us with the world. The goal of this event is to bring together business professionals, innovators, influencers and the general public for an opportunity to connect their online networks offline, in a face-to-face setting, bringing communities closer together.

Social Media Association members are a group of like-minded people who love social media and the power that it has to influence consumers, change behavior and secure buying decisions.

Bring your questions, a drink, and come have some fun with us! Win prizes as you answer trivia questions about all things Social Media!

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The Agencies Speak: Tips and Best Practices to up Your Social Media Game

When: Thursday, May 20th, 2021 from 8:30 am – 10:00 am

Where: Zoom Webinar

Pricing: Members – $10, Non-Members – $20

In this session we’ll cover:

-How to evaluate your Social Media Program

-How to attract more followers

-How to attract more engagement

-How Social Media Integrates with other Channels

Panelists:

Steven Schopp

Director at Didit

Steven Schopp is the Director of Web Services at Didit, a full service digital marketing agency. An experienced website and marketing specialist, Steven has designed and developed website platforms and marketing strategies for clients in various industries. Steven is a 17 year veteran of the digital marketing industry and has been working in the Organic and Paid social media space for the past 7 years. Through his work as the Digital Marketing Director for the GiGi New York and Graphic Image brands and as Director of Web Services at Didit, Steven has experience overseeing social media campaigns from both the brand and agency perpectives.

In July 2008, Steven created the first iPhone software listing website, which was published in The Wall Street Journal, The Dow Jones News, PC World, Mac Life and other major publications. Shape Services, a German software company, purchased his software four months after his website was launched and the sale was featured in Crain’s New York Business.

Steven is also an experienced influencer/lifestyle and event photographer whose work has been featured in Haute Living, LI Pulse, GiGi New York, Like to know it and many fashion and lifestyle blogs.
https://www.facebook.com/DiditMarketing/

Yasemin Tuzun

Account Executive & Team Lead, Whispr Group North America

Expert in all things Social, Digital & Data, Yasemin has been in the Social and Digital Insights and Strategy field for over 6 Years. She started her career at adidas with Social Stratgey and moved on to Whispr Group New York in 2018. Since her start at Whispr Group over 3 years ago she has grown their client base with some of the biggest brands that include adidas, Spotify, R29, Marriott, and Vice. Whispr Group removes the guesswork from the equation and empowers brands to make data-driven decisions.

Tina Kim

Chief Marketing Officer, Unicorn Puff

Tina is a digital media executive and entrepreneur with demonstrated success in social media and performance marketing. Having worked with B2C and B2B brands, the social media landscape, technology, and methods of launching a successful campaign have evolved.

With the ascent of the decentralized workforce, she has championed the future of work and launched an agency leveraging global talent as the new workforce goes international.

Moderator:

Peter Stein, SMA President

social media association

Everything You Ever Wanted To Know About Clubhouse

(The new audio app that is taking the world by storm)

When: Tuesday, March 23rd, 2021 from 8:30 am – 10:00 am

Where: Zoom Webinar

Pricing: Members – $10, Non-Members – $20

Come learn about this fast-growing new app that has attracted entertainment stars, Elon Musk, Bill Gates, and people like you and me.

– What is it?

– Who is on it?

– How do you get on it?

– How is it being used and how can you use it?

Panelists:

Billy Samoa Saleebey is an entrepreneur, podcast host, and award-winning filmmaker (Rolling). He has led learning and development organizations for some of the most disruptive companies in the world, including Tesla, where he was Head of Global Sales & Product Training. He is currently CEO and Co-Founder of Podify, a podcast agency that provides production and promotion services to companies and individuals who want to create a podcast. In addition to being the host of For the Love of Podcast (a podcast about podcasting), he’s also is the host of the podcast Insight Out, where he interviews best-selling authors, entrepreneurs, and thought leaders to uncover powerful insights, reveal why they make an impact, and explain exactly how they can be applied.

A.V. Perkins is a DIY expert and creator of Avdoeswhat.com. What began as a traditional Do-It-Yourself blog has grown into a lifestyle platform that includes crafts, upcycled furniture and pop culture. Her goal is to help thrifty millennials realize “Life is better when you Do-It-Yourself!” As a digital host for HGTV Handmade along with appearances in Bustle, The Pioneer Woman, Huffington Post, Ebony and BuzzFeed A.V. is determined to change the face of DIY.

 

 

Moderator: Beth Granger

social media association

Amplifying Your Message with Organic & Paid Social to Gain Desired Results

When: Wednesday, February 24th, 2021 from 8:30 am – 10:00 am

Where: Zoom Webinar

Pricing: Members – $10, Non-Members – $20

Join SMA on February 24th at 8:30 AM for a lively discussion from a panel of experts sharing their expertise on best practices on paid and organic social media. For paid social media this will include how to maximize your spend, and for organic social media learn to use free social media tools to build and engage with an online following.

The panel will provide you valuable insight and tips for you to be able to provide maximum return on your advertising investment, as well as how you can best utilize paid social media as a great tactic in your marketing mix for 2021. It will also provide you with the right resources to be able to focus your organic efforts in right places.

Don’t miss this to take your digital footprint to the next level in 2021!

Panelists include:

Lauren Gaglio-Crescione

Associate Manager, Integrated Marketing

I am the Associate Manager of Integrated Marketing at Henry Schein, and I have been with the company for 4 years now. I have an MBA in Marketing from LIU Post, and also teach Marketing and Business classes as an adjunct professor at Nassau Community College. My team oversees and assists with social media strategy for all of Henry Schein’s entities and partners, working with 50+ teams globally.

AJ Wilcox

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He’s a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast go-kart.

 

Craig Mauro

Social Media Specialist

Craig Mauro is the Social Media Specialist at Bethpage Federal Credit Union, a $9.2 billion community financial services institution with 34 branches and over 700 employees across Nassau and Suffolk counties on Long Island (New York State). At Bethpage, Craig leads and works closely with internal and outside agency teams to develop, execute, manage and evaluate the company’s overall social media strategy in support of corporate and business unit objectives. With over 8 years of social media expertise in highly regulated industries, Craig has made an impact at Bethpage in both the Marketing and Digital Teams. He assisted in the implementation of Bethpage’s new online banking platform and created multiple marketing strategies for social media that have increased engagement over 65% YoY. In his 6 years at Bethpage, Craig has increased Bethpage’s social followers by 260% and has successfully received executive support for social strategies to drive and support market expansion. Craig is extremely dedicated to Bethpage’s community involvement including the yearly Pet Drive, Turkey Drive and Air Show. He received his Bachelors and Masters in Sport Management from the University of Florida. With his background in Sport Management as well as his expertise in the social media/digital spaces, he was selected to lead Bethpage’s partnership with the NY Jets. In Craig’s spare time, he plays ice hockey and participates in the golf, bowling and volleyball clubs at Bethpage. In 2019, Craig was selected to be a member of Bethpage Brand Ambassadors and received the Enriching Lives Award, an award given to a Bethpage employee who exemplifies the core values: Respectful, Innovative, Collaborative, Ethical, and who stands out in their role.

Moderator: Jillian Weston, Owner/Found, Jillian’s Circus

social media association

What To Expect In Marketing In 2021

When: Wednesday, January 20th, 2021 from 8:30 am – 10:00 am

Where: Online Webinar

Pricing: Members – $10, Non-Members – $20

Join SMA as we kick off the New Year with the razor-sharp predictions of Chloe Davis of the Winterberry Group.

Chloe Davis will make sense of the major forces shaping our industry in 2021 and beyond. You can expect eye-opening insights including:

• Recap of major events of 2020

• Forecasts of 2021

• Macro Trends that Drive the Media Mix (including social/digital)

Chloe is a management consultant focused on the intersecting disciplines of advertising, marketing, data, technology, and commerce. As a Senior Engagement Manager at Winterberry Group, she has spent the past 6 years helping brands, publishers, marketing service providers, technology developers and data companies pursue growth and create value through actionable strategies.

In her role at Winterberry Group, Chloe also works closely with financial investors that support the growth of the advertising and marketing industry, helping them make sound investment decisions and advising them on how to drive meaningful growth for the organizations in their portfolios.

Chloe’s previous experience includes working for WPP-owned communications agency Finsbury, where she supported communications strategy and a range of marketing initiatives for major brands, including UnitedHealth Group, Travelers Insurance, and the YMCA of Greater New York.

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