2012 Events

SMA, Social Media Association, holiday party, celebrate

SMA Holiday Party

December 5 • 6:30 – 8:30 pm
Jewel Restaurant, Melville, NY

Come celebrate the quickly approaching holidays with the Social Media Association on December 5th. The event is free to all members with a $50 charge for guests.

SMA, Social Media Association, big data, brand

How to Use Big Data to Target Your Customers

November 21 • 8:00 – 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

If you have heard of the term “Big Data” you might think of it as one of those new scary buzzwords. Fear not, because the Social Media Association has brought in Tyler Roye of eGifter to decipher Big Data for you so that it may be used for you and your company. Use Big Data to help build your brand and use all the information you gain from Big Data to propel your company forward. The event costs $25 for members and $35 for nonmembers.


SMA, Social Media Association, law, legal

Talking About Social Media and Everything Legal

November 7 • 8:00 – 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

Social media provides a whole new world for business to directly connect to their consumers. However, it also may provide legal pitfalls for those that do not use it correctly. The Social Media Association has you covered as we bring in Meltzer Lippe attorney Paul Rubell, an expert on entrepreneurial and social media law on November 7th. Know what could go wrong and what you can and cannot say on social media with regards to your business. The event costs $25 for members and $35 for nonmembers.


SMA, Social Media Association, IBM, social media insights

Social Media with IBM CDO Christopher Bishop

September 12 • 8:00 – 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

From starting in a country rock band after college, to becoming part of the IBM Global Financing team working in strategic communications and helping develop their social media approach, Christopher Bishop has seen a lot. With 15 years experience at IBM, Christopher is going to offer his unique personal insight, tips and tricks for how to grow your brand innovatively on social media. Join the Social Media Association on September 12th to hear him speak about different social media platforms. The event costs $25 for members and $35 for nonmembers.


SMA, Social Media Association, summer, meetup, long beach, allegria hotel

SMA Summer Meetup

July 31 • 7:00 – 9:00 pm
Allegria Hotel, 80 West Broadway, Long Beach, NY

Meet us at the beach… meet and mingle with others who love social media at the beautiful Allegria Hotel in Long Beach. There is no formal meeting and everyone is welcome. However, and you know there’s always a catch, this is our membership drive. Why join?

Membership is $100 a year for a professional membership and $250 a year for a corporate membership (up to 3 people). Benefits include:
    • Discounts to programs and members only events;
    • Free networking opportunities;
    • First look at job opportunities from member agencies and elsewhere;
    • Speaking opportunities (last year there were nearly 20 opportunities that members benefitted);
    • Writing opportunities on the SMA blog;
    • Learning some of the newest tactics in social media;
    • Brainstorming with leaders in the social media field.

Here is the Eventbrite link to become a member of SMA: https://smarenewalpopps.eventbrite.com/ Free drink and prizes! If you join before the meetup, you will get the first drink on us (courtesy Cohn Resnick) and will be eligible to win one of many amazing prizes! We hope to see you there!


SMA, Social Media Association, digital assassination, branding, law, online law

Digital Assassination: Protecting Your Brand and Business from Online Attacks

June 19 • 8:00 – 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

Online attacks among brands are becoming prevalent in today’s digital society. It is essential to understand how these attacks could affect your brand or business’s reputation. Richard Torrenzano will be discussing computer attacks and issues, crisis management, and social media. He will also address survival tactics of businesses in an era of intense public scrutiny, media proliferation and hype. Richard is Chairman and Chief Executive of The Torrenzano Group, a reputation and high-stakes issues management firm specializing in building and protecting corporate reputations, enhancing shareholder value and helping clients grow their businesses.



Creating Amazing Company Culture

May 15 • 8:00– 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

The culture of your brand, and What’s Next-two of the things that help BigBuzz stand out in a crowd of integrated digital ad agencies. They preach culture to all their brands, helping the get in touch with what they believe brand truly stands for, assuring their culture matches what their core values and beliefs as a business, then build their brand from the inside out. Learn how to create full fledged brand evangelists from your consumers.

Kevin Kelly, Co-President and Chief Creative Operative of BigBuzz Marketing Group, has been a leader in digital advertising technologies since the early nineties. He has continually expanded his knowledge of online and integrated advertising, marketing & digital media strategy, working with clients like Honeywell, Nikon, Arista Records and Disney. Mr. Kelly also hosts the BuzzBubble, a video podcast featuring interviews with the country’s leaders in advertising and communications.



Everything Google with Joe Apfelbaum

April 176:30 – 8:30 pm
Meltzer Lippe, 190 Willis Avenue, Mineola, NY

Did you know that 97% of customers research products online before purchasing? Having an online presence is vital for the success of your business and successfully utilizing Google can help drive that success. Ajax Union’s CEO, Joe Apfelbaum, will focus on four ways Google’s tools can help you:

• Getting found online in Google’s natural or “organic” results
• Finding customers using Google’s advertising platform, AdWords
• Free market intelligence tools that help you understand your web traffic and keep tabs of your online presence
• Finally, increasing your office productivity with Google’s free suite of tools, Google Apps

Joe Apfelbaum brings more than 13 years to the online business, technology and marketing community. Serving as CEO and Co-Founder of Ajax Union, he has been featured on Fox Business Network and Fox Business News and was selected by Google as a Certified Google Trainer. Using his humor and candor, Apfelbaum addresses a wide range of topics including Online Marketing & Business Development, Search Engine Optimization; SEO, Pay-Per-Click; PPC, Social Media and Web Development. He has educated thousands to improve upon their business and online success.



PRPLI and SMA Panel — Blogging: Targeting and Connecting with Bloggers

April 168:00 am – 10:00 am
Greenway Office Park, 145 Pinelawn Road, Melville, NY

Ever think about targeting bloggers for your brand? Do you need a blog? Get these questions answered and more at our upcoming panel presentation on Blogging, in collaboration with PRPLI. The moderator for this panel discussion will be our very own Hilary JM Topper, CEO of HJMT, President of SMA and Blogger of Hilarytopper.com (close to 40,000 unique visitors a month), Blogcritics.org (more than 1 million viewers) and host of HTOA on Blogtalk Radio. Panelists include: Greg Sleter, Regional Editor, Patch Richard Murducco, CDCLI Kevin Kelly, Big Buzz Mark Arena, The PR Verdict.



Meetup at LaunchPad Long Island

April 116:30 pm – 8:30 pm
55 Mineola Boulevard, Mineola, NY

An impromptu meetup — there is no formal meeting and everyone is welcome. We’ll be there to meet and mingle. It is always fun to meet with people who love social media.