2015 Events

SMA Holiday Party

December 1st, 2015 6-9PM

2015 holiday banner

Let’s get together one more time in 2015 to meet and mingle with others who love social media and new technologies at SMA’s Annual Holiday Party. Join us for complimentary beer, wine and hors d’oeuvres with a cash bar if you choose. Please register so we can accommodate you accordingly; we look forward to seeing you!

Non-members are invited to join us during this meetup for a small fee of $30. We love our members and hope to see you on December 1st to wish you a happy holiday and New Year!

Location: Library Café – 274 Main Street, Farmingdale, NY 11735 (Private room upstairs)

Price: $20 for SMA members; $30 for Non-Members

Reinvention in the Age of the Millennial

Tuesday, October 27, 2015 8-10 am

LIFT @ The Morrelly Homeland Security Center
510 Grumman Road West, Bethpage, New York 11714

By 2020, Millennials will be approximately 50 percent of the U.S. workforce. So, within the next five years, Millennials will have increasing influence over organizations’ decisions, move in to leadership roles, and basically take over the workforce. Not only will this have an effect within businesses, it will have a profound impact on who the organizations want to do business with.

The millennial generation, also known as generation Y, can broadly be classified as people born between 1980 and 2000. This generation is commonly described as the techno generation, digital natives, and most educated generation. Compared to the previous generations (Generation X and Baby Boomers) Millennials have specific habits and behaviors that have changed the way we need to think about marketing and business as a whole.

The traditional outbound marketing model, also known as push marketing, has been disrupted by the advent of social and digital technologies. Because of this, Millennials consume, engage, and share differently. This is forcing businesses to rethink how they incorporate the millennial audience into their marketing activities.

In this presentation, these questions will be discussed: why is it important to target Millennials, what are their behaviors and what are the implications, and what are examples of companies successfully engaging with Millennials.

Speaker: Mr. Keith Kaplan

Social Brand Marketing Product and Operations Lead at IBM


Keith Kaplan is currently an IBMer working in New York City at IBM Studios at 51 Astor Place. He works in IBM Corporate Marketing on the Social Brand Marketing team where he oversees IBM’s corporate social brand channels. He is also involved with many programs that support IBM’s Enterprise Social Strategy, such as social brand strategy, social marketing technologies, social brand standards, and employee advocacy. Before joining IBM, he worked at Mashable where he supported the Community Team in social, digital, and editorial strategy. He is a graduate of Columbia University where he received his Masters of Arts in Instructional Technology and Media.


Social Media Day 2015: Tuesday, June 30th 5:30-8:00PM

Seasons 52, Roosevelt Field Mall, Garden City, NY

social media association social media day

Social Media Day is June 30th! Join us at Season’s 52 and celebrate with the Social Media Association!

Join is in celebrating all things social media for the SIXTH annual Social Media Day, started by Mashable. Stop by for a little while or stay all night. Bring your friends, coworkers, etc. It’s sure to be a fun night!

$10 for all includes wine and appetizers in our own private room! An extra Social Media themed cocktail special will be revealed soon!

social media association


Alcott HR and M&T Bank: Social Media and Marketing Strategies for Small Businesses

{Note: SMA is an event sponsor & Beth Granger one of our Board Members will be speaking}

Tuesday, June 30, 2015 8:00AM-10:00AM

LIFT @ The Morrelly Homeland Security Center

510 Grumman Road West
Bethpage, New York 11714


One out of every two people turn to social media when researching companies. If your business is not on social media, or if you are not using it effectively, you can be turning away potential clients.
In our free seminar, social media experts Beth Granger of Beth Granger Consulting and Evan Bloom of Sir Speedy Printing & Marketing Services will explore the best ways to use social media sites like LinkedIn, Twitter, Facebook and others to grow your business.


Social Media & Prezi: The Perfect Pairing for Any Presentation

Wednesday, May 20, 2015 7:30AM-10:00AM

LIFT @ The Morrelly Homeland Security Center

510 Grumman Road West
Bethpage, New York 11714

social media association press

This will be a two-part event:

1. Three Easy Ways to Create Dynamic Presentations Using Prezi.

This hands-on workshop will provide you with the skills to create dynamic presentations using Prezi, an online presentation tool. If you’re looking for a more creative way to tell your story beyond PowerPoint—then this workshop is for you. Bring your laptop for an interactive learning session that will provide you the tools to create and deliver presentations that will capture your audience’s attention.

2. Social Media in the Classroom and Research

While students enjoy technology in many aspects of their lives, they are not well prepared to use technology in ways that support their education. This spring, Dr. Poland was able to teach a technology class where she and the students assessed social media in community corrections and used this knowledge to create social media content to share with others. The course attempted to transition students from social media consumers to social media creators. She will show student portfolios from the course and will review her current research on the use of social media in the criminal justice system.

Speaker: Dr. Amy Poland

Amy Poland, Ph.D., is an associate professor in the Department of Criminal Justice at St. Joseph’s College. Prior to moving to Long Island, she began her career in criminal justice working with juvenile offenders in a residential treatment facility while she finished her Masters in Public Administration at the University of South Dakota. She completed her PhD in criminal justice at the University of Nebraska and taught at Buena Vista University in Storm Lake, Iowa and Texas A&M International University in Laredo, Texas.

Dr. Poland utilizes technology in both her classroom and research. She is one of the inaugural Technology Fellows at St. Joseph’s College, teaching her students this semester how to create Infographics and Storify stories related to material they are studying in Correctional Rehabilitation. She has also designed other social media assignments for the classroom including a Twitter/Storify movie critique assignment for the internship classes this semester. For her social media research, she is currently working on an analysis of live trial blogs of two homicide trials in Iowa.

In addition to regularly providing workshops on the use of Prezi in the classroom for faculty and students on campus, Dr. Poland has conducted multiple workshops on the use of Prezi to business groups around Long Island including the Huntington LaunchPad Accelerator, Huntington Small Business Incubator, and the Public Relations Professionals of Long Island.

She is the social media coordinator for her department, developing and maintaining Facebook and twitter pages for the department. She is involved with technology on campus in several other aspects including the Faculty Technology Committee, the Mobile Devices User Group Planning Committee and the Technology in Education Planning Committee.

$25 for SMA members; $30 for PRPLI/LIFT members; $40 for non-members.

Winter Meetup & Tweetup

Thursday, February 26, 2015 6:00-8:30PM

LIFT @ The Morrelly Homeland Security Center

510 Grumman Road West
Bethpage, New York 11714

Let’s meet, greet, tweet and have a bite to eat together in the winter of 2015 and be warmed by wonderful people we know and will get to know who share a love of social media and new technologies. Members and non-members are invited for a special night of in-person connecting and networking. Raffle tickets will be sold at the event for a chance to win some great prizes! $10 for SMA/PRPLI/LIFT members, $20 non-members. LIFT is a manufacturing resource for business improvement. We are excited about this location for our event and appreciate LIFT hosting us.

social media association tweetup




Social Media Uses and Misuses in Political Campaigns

Tuesday, January 13, 20158:30am – 10:00am
Greenway Plaza, 145 Pinelawn Road, Melville, NY

Social Media is in every aspect of our lives, including the political arena. We have put together a panel of experts who will talk about the impact of Social Media in political campaigns today and in the the future-as well as the do’s and don’ts for Social Media in politics.

These four panelists are sure to make this a lively and informative discussion that you won’t want to miss! Timothy Hurley, New Media Specialist at Gerstman Schwartz & Malito and Gotham Government Relations & Communications Justin Meyers, Assistant Deputy County Executive in charge of communications for Suffolk County. Chris Schneider, Director of Communications at New York State Senator Jack Martins Brendan Stanton, Consultant well versed in crisis and litigation communications.