2018 Events

SMA Holiday Party 2018

When: Wednesday, December 5, 2018 from 5:00 pm – 7:00 pm

Where: Frank’s Steaks – Steakhouse Long Island, 4 Jericho Turnpike, Jericho, NY 11753

Pricing: SMA Members $15, Non-Members $30

Let’s get together one more time in 2018 to meet and mingle with others who love social media and new technologies at SMA’s Annual Holiday Party. Please register so we can accommodate you accordingly; we look forward to seeing you!

Non-members are invited to join us during this meetup for a small fee of $30. We love our members and hope to see you on December 5th to wish you a happy holiday and New Year!

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Hands On Demo of Microsoft’s Augmented Reality Hololens Wearable Computer

When: Monday, December 3, 2018 from 6:30 pm – 9:30 pm

Where: Five Towns College, 305 North Service Road, Dix Hills, NY 11746

After 5 years in development, Microsoft has made it’s Cordless Augmented Reality device available to the public that will surely change AR as we know it. If 2016 was year ONE for Virtual Reality they say 2018 is year ONE for AR. Come get a hands-on demo and see why. This event is open to the public as long as they RSVP so please RSVP early to be put on a list to try one out after the demo.

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Storytelling for PR and Marketing Pros

When: Wednesday, October 24, 2018 from 8:30 am – 10:00 am

Where: Girl Scouts of Nassau County, 110 Ring Road West, Garden City, NY 11530

Pricing: SMA/LIVP Members $30, PRPLI Members: $20, Non-Members $30, Students: $20

Storytelling is the latest hot buzzword in marketing these days, but learning how to craft and tell persuasive, memorable, impactful stories is the key to all good communication and always has been. It’s not enough to write a case study or pack a presentation with impressive facts. Breaking through the noise to get your message across requires connecting on an emotional level with your audience and making them care. Well-told true stories can help you land a job, a client, a referral source. This storytelling workshop led by professional storyteller Tracey Segarra will teach you the basic building blocks of effective stories and how you can leverage them at your firm and in your life.

Tracey is an award-winning storyteller, public speaker, workshop trainer and journalist whose personal stories have appeared on The Moth Radio Hour and the Risk! and Story Collider podcasts. Tracey serves on the board of directors of the National Storytelling Network and hosts her own Long Island-based live storytelling show, “Now You’re Talking!” In her spare time, she heads the marketing department at a top 100 professional services firm in NY. You can find her stuff at traceysegarra.com.

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When: Tuesday, October 2, 2018 from 8:00 am – 10:00 am

Where: Five Towns College, 305 North Service Road, Dix Hills, NY 11746

Pricing: SMA/LIVP/PRPLI Members $20, Non-Members $30, Students: $15


Donna Rivera-Downey – Chief Marketing Officer, Girl Scouts of Nassau County

Christine Sammarco – Senior Account Executive, Zimmerman Edelson

Hilary Topper – CEO, HJMT

Paul Lipsky – Chairperson of Interactive Computer Graphics, Five Towns College


Beth Granger – CEO, Beth Granger Consulting

Breakfast will be served in the Five Towns College Faculty Lounge from 8:00 to 8:30 we will then move into Five Towns College’s TV studio “400”, the event will be broadcast live to Facebook and YouTube.

Please arrive a little early, everyone needs to sign in with a photo ID at the front security desk.

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When: Thursday, September 27, 2018 from 5:30 pm to 7:30 pm

Where: Jewel Restaurant, 400 Broadhollow Road, Melville, NY 11747


Come join us for the first ever combined mixer with the Social media Association (SMA) and the LI Marketing Networking Group! Meet new contacts and renew old ones.

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LinkedIn Local Long Island Day/Night Doubleheader

When: Thursday, August 9, 2018 at 8:30 am OR 6:30 pm

Where: Microsoft Store – Roosevelt Field, 630 Old Country Road, Garden City, NY 11530

Pricing: SMA Members $30

Join the second Long Island LinkedIn Local. This time it’s a Day/Night Doubleheader. One “game” in the morning and one in the evening. Come to one or come to both.

People are now meeting for the first time online but still crave in-person connection as well. Typical networking events, while wonderful and how I built my business, are more for business owners and salespeople. This is for everyone. LinkedIn Local events are happening all over the world, customized for the needs of each location. Note that these events are not sponsored by LinkedIn, but the community people have built here is what inspired them.

The Long Island events are being hosted by Beth Granger, a social media, social sales, and LinkedIn trainer, coach, and speaker.

Based on a survey of attendees at the first event and those on the mailing list, this event will be a mix of networking and educational activities.

If you want to attend both events, pick one of the two times and the option to attend both will be there.

Watch a video about the first event that was held back in March: https://youtu.be/UB1mrOf3sco

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Social Media Day 2018

When: Thursday, June 28, 2018 from 6:30 pm – 9:00 pm

Where: Marriott Residence Inn, 9 Gerhard Road, Plainview, NY 11803

Pricing: SMA Members $15, Non-Members $30

On June 28th, we will host our Annual Social Media Day Celebration at the Marriott Residence Inn in Plainview.

Mashable’s Ninth Annual Social Media Day is an annual global celebration that highlights the contributions made by developers and social media enthusiasts alike. Platforms such as Facebook, Twitter, and Instagram have revolutionized the way we communicate with each another. Not only does social media have the power to keep us in touch with our friends and family, it can also connect us with the world. The goal of this event is to bring together business professionals, innovators, influencers and the general public for an opportunity to connect their online networks offline, in a face-to-face setting, bringing communities closer together.

Social Media Association members are a group of like-minded people who love social media and the power that it has to influence consumers, change behavior and secure buying decisions. We love having fun but we take social media marketing very seriously. Come have some fun with us!

Everyone is welcome — there will be complimentary hors d’oeuvres.

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Social Media Experts Speak: Long Island’s Booming Manufacturing and Distribution Sector

When: Thursday, April 5, 2018 from 8:30 am – 10:00 am

Where: D’Addario & Company, Inc., 595 Smith Street, Farmingdale, NY 11735

Pricing: SMA Members $20, PRPLI/LIVP Members $25, Non-Members $30, Students $15

Social Media is essential to making businesses thrive, from start-ups to those with familiar names and longevity in their fields. SMA is pleased to host a panel of experts working in Long Island’s manufacturing and distribution sector, sharing thoughts and engaging the audience in a discussion of how communications and business development have changed with the evolution of Social Media.


  • Keylee Fletcher is a passionate social media marketer and musician, with a penchant for building social communities through lifestyle content. Keylee currently is a social media strategist at D’Addario & Co., the world’s largest musical instrument accessories company. Prior to her role as a strategist, she served as the percussion social media specialist at D’Addario; the social media director for the “Hit Like a Girl” drumming contest; profile manager for the Austin-based social media start-up Main Street Hub; and the social media and web content manager at the Percussive Arts Society & Rhythm Discovery Center.
  • Amanda Booth is a marketing communications professional with experience in both B2B and B2C marketing. In 2013 she joined ClearVision Optical, a global eyewear designer and distributor, as their marketing specialist. In this role, Amanda is responsible for a variety of efforts, including copywriting, social media, trade shows, event management, and public relations. Amanda received a Bachelor of Science in marketing/public relations from Quinnipiac University and an MBA with a concentration in marketing from Stony Brook University.
  • Kara Canon, Global Head of Sales & Marketing, Enzo Life Science, Inc. has been employed with the Company since 2011 and is responsible for strategic and tactical marketing, as well as, Sales and Business Development for the Life Sciences products. Ms. Cannon previously held executive positions at Pall Corporation, where she focused on commercial operations within the areas of diagnostics, biotechnology and biosciences. She has also held marketing and technical positions at Dynal Biotech (now ThermoFisher Scientific). She has had extensive experience in the marketing and selling of innovative platforms for the diagnostics markets, as well as, the development and execution of strategic plans for the growth and sustainability of diagnostic-related businesses. Ms. Cannon holds a BA from Franklin and Marshall College.


  • Beth Granger, Vice-President, Social Media Association. Beth is a social media, social selling, and LinkedIn trainer, speaker, and coach. She loves helping people who are not comfortable with technology to embrace its power.Beth’s presentations and programs have been well received at national sales meetings, trade events, and within organizations who value developing their employees. She also guest lectures on multiple topics at the Hofstra University Continuing Education program.

A special thanks to our sponsor: Farmingdale State College Alumni Association

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Service Industry Uses Social Media and Digital Strategies to Rise Up

When: Thursday, March 8, 2018 from 6:00 pm – 8:00 pm

Where: New York Life – Training Lab – 520 Broadhollow Road, Melville, NY 11747. Click here to download the map of the building.

Please be sure to enter the door between the northwest and northeast entrance.

Pricing: SMA Members $20, PRPLI/LIVP Members $25, Non-Members $30, Students $15

Join SMA for a panel discussion featuring three experts of social media working in the service industry. Panelists Marissa Jacobs, Nicholas Renna, and Neil Foster will join moderator Donna Rivera-Downey as they discuss –

  • How to market locally with digital and social media strategies and tactics
  • Success stories and data analytics from seasoned professionals
  • Reward programs and how they are promoted with social, email marketing and mobile app marketing
  • Agency and corporate perspectives on the increasing roles of digital and social media within the hospitality industry

Speaker Bios:

Marissa Jacobs, WordHampton PR account executive, joined the team in 2013. With creativity, a clear understanding of media and a strong work ethic, Marissa delivers. Her daily responsibilities range from client communication and media relations, to social media strategy and digital marketing. Her results-driven approach has landed a diverse list of placements through various outlets including Time Out New York, Newsday, Long Island Pulse, Bella Magazine, Total Food Service and Verizon FiOS, to name a few.

Nick Renna, Digital Marketing Manager, joined Lessing’s Hospitality in 2013 as their Social Media Coordinator. Nick has developed the digital marketing program at Lessing’s to include Facebook ads, Google ads, Instagram ads, and even a mobile app specific to their restaurant division. With an SEO frame of mind and technologically savvy attitude, Nick has brought Lessing’s up as a local industry leader in digital marketing tactics.

Neil Foster is a recruiter-by-day, and one day he and his wife created a Facebook group called Tri-State Restaurant Club for themselves because they were tired of going to the same restaurants over and over. This group has now grown to over 55,000 members. Based on that success, he recently launched Foodie Card, a card you can purchase that gives you 10% off at a growing list of restaurants.

Moderator Bio:

Donna Rivera-Downey, the Chief Marketing and Communications Officer for the Girl Scouts of Nassau County. Donna is known and well respected for her ability to bring together people and resources to accomplish tasks that benefit her employers and the community.

Donna leads all areas of marketing at Girl Scouts, from print to web to special events, and maintains direct connections to the girls in Girl Scouting through her management of the renowned Girl Scouts of Nassau County Chorus, Media Girls and Ceremonial Unit.

Donna was an early adopter of social media to connect with Girl Scout families, volunteers and alumns.  Girl Scouts of Nassau County was recognized with Social Networker Award: Best Use of Facebook at the 2011 Folio Awards.  In addition, Donna has been a  member of the Girl Scouts of the USA’s MarComm, a select leadership group of marketing professionals from Girl Scout Councils around the country, who advise and assist the national organization on messaging and communications issues.

Donna is a long time member of PRPLI currently serving as President. In 2015, she was awarded the Outstanding Mentor Award. Donna is the past Co-President of the Social Media Association and currently serves as Co-Treasurer for the group.

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What To Expect In Marketing In 2018

When: Thursday, January 25, 2018 from 8:30 am – 10:00 am

Where: Blue Ocean Wealth Solutions, 2200 Northern Boulevard, Suite 200 East Hills, NY 11548

Pricing: SMA/PRPLI Members $20, LIVP/IABC Members $25, Non-Members $30, Students $15

Join SMA/PRPLI as we kick off the New Year with the razor-sharp predictions of Alex Sheidler Vice President of the Winterberry Group.

Sheidler will make sense of the major forces shaping our industry in 2018 and beyond. You can expect eye-opening insights including:

    • Recap of major events of 2017
    • Forecasts of 2018
  • Macro Trends that Drive the Media Mix (including social/digital)


Alex Sheidler is a Vice President with Winterberry Group, overseeing the firm’s analyst team as well as the research and creation of deliverables for the firm’s consulting practice. Mr. Sheidler joined Winterberry Group in 2013 and has completed 50+ consulting engagements. His work with the Firm includes supporting strategic planning, product roadmapping and development, and M&A target identification and qualification for a range of agencies, marketers, marketing service providers and private equity firms investing in the advertising/marketing services sector. Mr. Sheidler served as one of the key researchers on Winterberry Group’s point of view paper “The State of Consumer Data Onboarding: Identity Resolution in an Omnichannel Environment”

Prior to joining Winterberry Group, Mr. Sheidler served as a strategic analyst for the Education Advisory Board working with college and university CFOs on a wide range of process reengineering initiatives related to the delivery of student services, identification of alternative revenue streams, and optimization of university facilities and spaces.

Mr. Sheidler is an alumnus of Teach For America where he taught middle school social studies in Philadelphia. He holds a B.A from Pennsylvania State University and a M.Ed. with a focus on policy and law from the University of Pennsylvania.

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