2019 Events

Social Media’s Heavy LIFT (LinkedIn, Instagram, Facebook, Twitter) for Lawyers and Law Firms

When: Wednesday, November 13, 2019 from 8:00 am to 10:00 am

Where: Rivkin Radler LLP, 926 RXR Plaza, Uniondale, NY11556

Pricing: SMA Members $20, PRPLI/LIVP $25, Non-Members $30, Students $15

Panel of leading law firm marketers share their social media savvy and best practices.

Topics will include social media trends and updates, how social media fits in to the overall marketing and advertising picture.

Discussion will include social media strategy as well as social media usage comparisons.

Attendees will hear from marketers representing firms from varying sizes and practice areas.

Panel will include:

Edie Reinhardt, Esq., Principal 

RDT Content Marketing LLC

For over 20 years, Edie has worked with professional service firms to increase their name recognition, position themselves as industry experts, and stand out from the competition. In particular, she specializes in helping law and accounting firms market and grow their business.

As a former practicing attorney, Edie understands the marketing challenges of these firms and their concerns about the image they want to present. She believes strongly that educating your audience is the best way for professionals to attract and retain clients. Great content is at the core of successful marketing and she helps firms maximize and promote their content to showcase their expertise, differentiate their brand and increase revenue.

Edie draws on her unique experience in marketing, business and publishing to offer firms strategic guidance on their marketing. Prior to starting her business, she practiced law at a mid-sized law firm and worked in editorial, marketing, and business development roles within professional media companies.

Her services include content development, designing marketing plans, and social media marketing. In addition, she has a network of other marketers who provide complementary services, which allows her to offer expanded services to clients, such as website design, SEO and public relations.

Active in the industry, Edie is Executive Vice President of the Public Relations Professionals of Long Island and is a member of the Legal Marketing Association, Social Media Association and Nassau County Bar Association. In 2017, she received the Long Island Business News Excellence in Communication Award. Edie speaks and writes extensively, including for bar associations, accountant organizations, Legal Marketing Association and other business groups.

Learn more at https://www.rdtcontentmarketing.com/.

Contact Edie at ereinhardt@rdtcontentmarketing.com or 516-398-9045.

Ellen Christie, Marketing and Communications Director

Ellen is the Marketing and Communications Director for the Pegalis Law Group. She is well-regarded for her vast skill set, thanks to a career in corporate communications, nonprofit public relations and professional services marketing. She directs all of the medical malpractice and personal injury law firm’s internal and external communications programs. Ellen manages the advertising and social media programs, cause-marketing and public education campaigns, the web site, earned media placements, and attorney and nurse communications through electronic newsletters and presentations.  At the Firm, she utilizes her well-honed skills to manage through change with business development and internal branding at this well-respected 47-year old law firm.

Previously, Ellen enjoyed developing both public relations and community stakeholder influencing strategies for iconic brands, and for collaborations with celebrities. At a PR agency these included the USTA, General Mills, Billie Jean King, Martina Navratilova, Evander Holyfield, and even Trix the Rabbit. At Girl Scouts of the USA (GSUSA) some of her most exciting times were spent working alongside Unilever, Simon and Schuster, three First Ladies, Olympians Venus Williams and Dominque Dawes, and several other high profile collaborators.  At GSUSA, she also directed media outreach and resources for their 300 councils, including producing videos, managing sensitive issues communications, speechwriting, and co-launching a national “MarComm Network” to advance the organization’s local council mergers.

Ellen Christie was recognized in the Long Island Business News’ 2018 Who’s Who in Women in Professional Services. She has received the 2017 Excellence in Communications Award from LIBN, and the 2012 International Association of Business Communicators’ (IABC -LI) Achievement Award for Community Service. She has served as both board director and first vice-president for the Public Relations Professionals of Long Island.  In addition, she served on the board of directors of RotaCare NY in Uniondale, was a committee member for the Long Island Imagine Awards and the Long Island Philanthropy Day, and served as a volunteer at The INN.

Through her own consultancy, E.C. Public Relations, she provides clients with marketing and PR, website building, and social media management. You can reach her on Twitter @EllenPR and on Linked In.

Sharyn O’Mara, Director of Communications

Sharyn O’Mara is a marketing professional with more than 30 years’ experience helping companies and brands gain visibility.

In her current role as Director of Communications at the Great Neck-based Wisselman, Harounian & Associates, P.C., a matrimonial and family law firm, Sharyn is responsible for the firm’s public relations, marketing, and event planning. In addition, she manages the firm’s social media presence, which she also launched. Sharyn has been with the firm for more than 12 years.

Sharyn is an Adjunct Professor of Public Relations at Farmingdale State College. Previously, she was an Adjunct Professor at Adelphi University where she taught Introduction to Public Relations. A regular speaker for SCORE – a nonprofit organization that provides free business mentoring services to small business owners, she teaches Social Media Use for Business at various Long Island libraries.

A firm believer in giving back to her professional community, Sharyn is Co-Treasurer and immediate past Co-President of the Social Media Association. For four years she was a board member of the Public Relations Professionals of Long Island, where she chaired the scholarship committee and co-chaired the publicity/social media committee.  She was a recipient of Long Island Business News’ “50 Around 50” award for her community involvement and received the 19th Legislature’s “Women of Distinction” award.

Prior to her legal marketing career, Sharyn O’Mara had a diverse marketing background both as a consultant and at New York City-based companies and agencies. She worked on businesses and brands including McDonald’s Corporation, TDK Electronics, PEANUTS, Dilbert, Weight Watchers International, and Purdue Pharma.

Sharyn earned her Bachelor’s Degree in psychology from the University of Arizona and has completed Marketing and Public Relations masters-level courses.

Tricia McCoy, Director of Marketing

Tricia has more than 20 years of marketing experience, 10 of which have been in the legal industry. As the Director of Marketing at Kaufman Dolowich & Voluck, LLP, Tricia manages and oversees the marketing, communications and business development efforts of the firm, ensuring that branding and messaging initiatives are cohesive across all platforms. Working with the firm’s managing partners and practice chairs, she develops and implements marketing strategies to support business objectives, advertising, presentations, Requests for Information
(RFI) and Requests for Proposals (RFP); manages and oversees sponsorships, events and charitable contributions and assists with media relations. She also played a significant role in the firm earning Mansfield Rule Certification.


Andrea Jones

Marketing Manager

Rivkin Radler LLP

A communications professional with experience in both marketing and journalism, Andrea Jones is the marketing manager of Rivkin Radler LLP, a Uniondale-based law firm with 190 attorneys across five offices and 21 practice groups.

In her role at Rivkin, she is helps lead the firm’s marketing communications and business development activities. Andrea’s responsibilities include public relations, content development, award submissions, RFP responses and the firm’s CRM program. She also is the firm’s resident editor, helping translate dense and scholarly legal articles into accessible items for the website and email campaigns.

Andrea is also the founder of On Target Marketing, which provides marketing communications planning, strategic counsel and execution for professional services firms and B2B companies.

Previously, Andrea served as Editor of Long Island Business News, where she led an award-winning team of journalists covering one of the most diverse business beats in the nation. Under her leadership, LIBN received 18 awards in the New York Press Association’s Better Newspaper Contest in 2011 and 2012; Andrea personally received two.

Prior to LIBN, Andrea was a copy editor at CMP Media and for 10 years ran a profitable marketing communications firm. She also managed a group of technology accounts for a notable Manhattan advertising agency.

In 2016, Andrea was honored with the Achievement in Communications Award from IABC’s Long Island Chapter, and in 2012 she received LISTnet’s Diamond Award for her support of the region’s tech sector. In 2011 the Long Island Women’s Agenda named her a Community Leader and NAWBO Long Island named Andrea a Businesswoman of Excellence.

Currently, she is a five-year mentor with the Moxxie Mentoring Foundation.

Andrea holds an MBA in Marketing from the Anderson Graduate School of Management at UCLA. She earned a BA in English, phi beta kappa, magna cum laude, also from UCLA.

social media association

LinkedIn Live, LinkedIn Video

When: Tuesday, October 15, 2019 from 12:00 pm to 1:00 pm

Where: Online Webinar

Pricing: SMA Members FREE, Non-Members $15 Video is a powerful social media tool on every platform. This webinar will cover best practices for both LinkedIn video and LinkedIn Live.  

  • Do you need uploaded video to be professionally produced or can you use your phone?
  • How long should the video be?
  • How do you apply for LinkedIn Live and if you get it, what do you need to know?

Your host is Beth Granger, a social sales and LinkedIn trainer, coach, and speaker. She is using LinkedIn Live to introduce interesting people to her broader network through 1/2 hour live conversations.

social media association

Joint Networking Event with PRPLI!

When: Thursday, September 26, 2019 from 6:00 pm to 8:00 pm

Where: Caracara Mexican Grill, 354 Main Street, Farmingdale, NY 11735

Pricing: $10 for SMA and PRPLI Members, $15 for Non-Members

Come join us for a combined mixer with the Public Relation Professionals of Long Island (PRPLI). Enjoy a night out meeting new contacts and renewing old ones.

social media association

Everything Instagram

When: Thursday, August 15, 2019 at 12 pm 


Pricing: FREE

On Thursday, August 15 at 12 noon, we will hold a webinar on Everything Instagram. Here, participants should bring their best practices to the table and we will discuss and brainstorm different ideas to reach one’s target market. Discussion will also focus on Instagram stories, IGTV, posts and page feeds. We will also talk about utilizing influencers to help gain new followers for your brand.

Join URL: https://zoom.us/j/682572498

social media association

Social Media Day 2019

When: Wednesday, June 26, 2019 from 6:00 pm to 8:00 pm

Where: Seasons 52, 630 Old Country, Garden City, NY 11530

Pricing: SMA Members $5, Non-Members $15 

On June 26th, we will host our Annual Social Media Day Celebration at Seasons 52 in Garden City.

Mashable’s Tenth Annual Social Media Day is an annual global celebration that highlights the contributions made by developers and social media enthusiasts alike. Platforms such as Facebook, Twitter, and Instagram have revolutionized the way we communicate with each another. Not only does social media have the power to keep us in touch with our friends and family, it can also connect us with the world. The goal of this event is to bring together business professionals, innovators, influencers and the general public for an opportunity to connect their online networks offline, in a face-to-face setting, bringing communities closer together.

Social Media Association members are a group of like-minded people who love social media and the power that it has to influence consumers, change behavior and secure buying decisions. We love having fun but we take social media marketing very seriously. Come have some fun with us!

social media association

The Good, The Bad, and The Not Too Ugly Side of Social Media in The Non-Profit Space! 

When: Wednesday, May 22, 2019 from 8:30 am to 10:00 am

Where: 145 Pinelawn Road, Basement, Melville, NY 11747

Pricing: SMA Members $20, PRPLI/LIVP $25, Non-Members $30, Students $15

Join us as we explore the many sides of social media in the non-profit space. Find out from 3 social media practitioners: best practices, tools that make their jobs easier, common mistakes to avoid, and non-profit marketing hacks. Additionally, they will dive into: how to build and target your audience and how to use social media for fundraising efforts.

Panel will include:

Aimee C. Keegan, Director of Development and Community Relations for ACLD. Aimee C. Keegan has 18 years of experience in the non-profit sector, serving the past 14 years in human services. In 2015, she joined Adults and Children with Learning & Developmental Disabilities (ACLD) in Bethpage, as the Director of Development and Community Relations. She helped to develop a new corporation, ACLD Foundation, to fundraise for the exclusive benefit of ACLD and recruited board members to serve on the Foundation. She has increased the 60-year-old agency’s fundraising efforts, reenergizing the two current largest fundraisers at ACLD, and adding new events to raise funds and awareness of ACLD in the community.  In addition to fundraising activities that include the ACLD Foundation’s Golf Outing, Enviable Life Ball, Bowling for an Enviable Life and ACLD Foundation Walk, the department also produces the agency’s publications. Community Relations’ responsibilities include production, development and management of The Enviable Life News, Catalyst, the Annual Report, brochures, website, social media channels, media relations and publicity.

Melissa Sorvillo, Social Media Manager for Long Island Children’s Museum. Melissa Sorvillo is a museum professional with experience that spans fundraising, education, evaluation, and marketing for non-profit organizations throughout New York. As Social Media Manager at Long Island Children’s Museum, Melissa drives the institution’s social media strategy, oversees content development, and manages LICM’s dynamic website. She earned her Bachelor’s degree from Vassar College in Science, Technology and Society, and her Master’s degree in Museum Studies from Johns Hopkins University. During today’s panel, she will share how you can ensure you are on the right track with your social media platform choices,  and how you can efficiently create content your audience wants to see.

Maria Coscia-Montanez, Senior Manager- Media & Production/Social Media Specialist for Zimmerman/Edelson, Inc. Maria Coscia-Montanez has been a member of the Zimmerman/Edelson Inc. team since 2005. She is the agency’s senior media/production traffic manager. In this capacity, she serves as the direct liaison with print, electronic and online media, both negotiating media buys and providing quality assurance on the confirmation and publication/airing of all electronic, print and online purchased advertising media for Zimmerman/Edelson, Inc. clients. As Zimmerman/Edelson’s Senior Social Media Specialist, Maria is responsible for campaign management and effectiveness evaluation for all client advertising campaigns on social media sites such as Facebook, Twitter, Instagram and LinkedIn. Maria curates all published content and assists with day-to-day monitoring of all social media platforms.  On several client social media campaigns, Maria is also the primary original content editor and graphics designer.  She continues to investigate the latest digital media trends to ensure the best possible tactics for today’s marketing industry.  Maria has noted, “There are plenty of positive and negatives in the social media world.  Whether you like Facebook, loathe Twitter or love Instagram, each social media platform is different, and you have to develop your content strategically to appeal to each target audience.”


Donna Rivera-Downey, Chief Marketing and Communications Officer for Girl Scouts of Nassau County. Donna is an accomplished businesswoman and community advocate who currently serves as Chief Marketing and Communications Officer for the Girl Scouts of Nassau County. While balancing family life with a host of civic and professional service organizations, Donna is known and well respected for her ability to bring together people and resources to accomplish tasks that benefit her employers and the community.

Sponsored by:

social media association

Healthcare, Social Media, and Digital Communication

When: Thursday, March 7, 2019 from 8:30 am to 10:00 am

Where: Northwell Health Ralph A. Nappi Campus, Conference Center, Second Floor.

2000 Marcus Avenue, New Hyde Park, NY 11042 

Pricing: SMA Members $20, PRPLI/LIVP $25, Non-Members $30, Students $15

Social media and other digital technology provide excellent ways to communicate. Healthcare has the challenge of regulation to protect patient information. How do healthcare communications professionals balance the potential with the limits? Do they have to look at social media and digital communication differently, and can they be creative and create communities anyway? Can these tools improve the health of our communities? What does the future hold?

Join us to learn from communications experts in the healthcare space.


Gina Czark, VP, Content Management Northwell

Christina Stolfo, Director, Audience Development, Northwell

Camela Morrissey, Principal, AMERGE, LLC

Melody Butler, Good Samaritan Hospital and Infection Control Practitioner and Founding Executive Director of Nurses Who Vaccinate


Beth Granger, CEO Beth Granger Consulting

social media association

LinkedInLocal Long Island March 2019

When: Tuesday, March 5, 2019 from 6:00 pm to 7:30 pm

Where: Integrated Coverage Group, 111 Express Street, Plainview, NY 11803

Discount Pricing for SMA Members of $30

Have you heard of LinkedIn Local Long Island?

Almost a year ago, in March of 2018, the first LinkedIn Local Long Island. Over 40 people came together to network, learn, and share. People made good connections and were eager to attend the events held the rest of the year. Watch a video about that event to learn more: https://lnkd.in/efuzYub

Previous LinkedIn Local attendees have said that they enjoy both the education and networking that happens at the Long Island events.

The next event is March 5th. Networking, some updates about LinkedIn, and… a fabulous speaker:

Michael Rosenberg is a serial entrepreneur that sees opportunity everywhere he looks. He loves to coach people to achieve more than what they think they can. He is currently passionate about helping families on Long Island find out if the water in their homes is safe.

He hopes to impact at least one person in attendance to step into their Greatness by narrowing their focus to just one Giant goal. He will share share 7 Tips you can implement right away to optimize your time.

Sign up now because these events always sell out:

social media association


When: Thursday, February 28, 2019 from 5:00 pm to 8:00 pm

Where: Jewel Restaurant, 400 Broadhollow Road, Melville, NY 11747


Come join us for a combined mixer with the Social media Association (SMA) and the LI Marketing Networking Group! Meet new contacts and renew old ones.

social media association

Social Media Experts Speak: Long Island’s Higher Education Sector

When: Wednesday, January 16, 2019 from 8:00 am – 10:00 am

Where: Downbeat Cafe @ Five Towns College, 305 North Service Road, Dix Hills, NY 11746

Pricing: SMA Members $20, PRPLI/LIVP $25, Non-Members $30, Students $15


Sonia Garrido is a communications professional specializing in social media and content strategy. As Communications Manager at Stony Brook University, she oversees content development and social media strategy and finds ways to tailor messages to student audiences. Having previously worked in the corporate and non-profit world, Sonia chose to enter the world of higher education over three years ago. She earned her Bachelor’s degree from University of Kansas, her MBA from Stony Brook University and a Certificate in Public Relations from New York University. Sonia loves learning languages and is fluent in Spanish, English, French and Italian, and currently attempting to learn Chinese.

Carley Weinstein is the Associate Director of Public Relations for Digital Engagement at Hofstra University. As such, she spearheads the university’s institutional and admission social media efforts, including but not limited to, the management of Hofstra’s social strategy, content creation, execution, analytics and campaigns. Carley also produces video content for the university’s social channels and manages Hofstra’s digital presence in China. Back in 2016, she had the opportunity to spearhead social media for the first presidential debate in the 2016 election cycle – efforts which earned national industry recognition. Carley also was the recipient of the 2017 PRPLI Rising Star Award. She is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Develop. Implement. Oversee. Create. Educate. Collaborate. Listen. Respond. Pick a verb and attach “social media” to it. That’s what Brian Wasson does as Executive Director of Social Media for St. Joseph’s College. He was part of the team that brought the College into the social media world in 2009 and helped the school’s social presence grow and develop since he took over daily oversight of the main accounts in 2015. Brian is responsible for the day-to-day upkeep of the main @SJCNY accounts and assists all others on campus with their social strategy and efforts. He earned a Bachelor of Arts degree from The Catholic University of America.

Jessica Aiello, Assistant Enrollment/Marketing Manager at Five Towns College, is a passionate marketer with 15 years’ marketing and advertising experience. Prior to joining the marketing team at Five Towns College, she held the role of account supervisor for Scott Cooper Associates, a marketing and advertising agency. Her knowledge spans many verticals, with experience servicing B2B clients including Canon, Nikon, Windstream and NYU Langone Health. Jessica holds a Bachelor of Arts degree in Communication from the University of Scranton.


Mindy Wolfle is a marketing, public relations and social media executive; writer and editor; educator; connection maker; semiotician; and do-gooder. A well-known and award-winning Long Island marketing professional, she founded Neptune Marketing in 2005. In addition, she has been the chief marketing officer at the law firm Vishnick McGovern Milizio LLP since September 2014. Previously, Mindy held senior marketing positions at several accounting and law firms; her 18 years with the Nassau County Department of Social Services fostered her focus on human services and giving back to the communities in which we live and work. With numerous pro bono and humanitarian affiliations, Mindy is a member of the Social Media Association, Women Economic Developers of Long Island and Public Relations Professionals of Long Island.