Learning about LinkedIn Video and LinkedIn Live

In continuing with our webinar series, the professional networking site, LinkedIn is up next. On October 15th, 2019 Beth Granger presented “LinkedIn Live, LinkedIn Video” which provided some great tips in navigating through these two platforms.

For those new to these platforms, LinkedIn Video is creating a video elsewhere, and directly uploading it to LinkedIn. However, unlike Facebook, LinkedIn Video’s algorithm is still unknown leaving those who use the platform to wonder how to increase and engage their following. One great way to do this is to make sure your content is something interesting that people will want to watch. It was recommended that the typical amount of time for these videos is 30 – 90 seconds, but like any binge-worthy Netflix show, if the content is attention-grabbing, people will watch! 

If you’re looking to create your own LinkedIn Video, try and keep it simple. There are plenty of applications out there to help you with video captions and animations, so use whatever you feel comfortable with. Basic equipment such webcams and/or microphones can be used, but at the very least a smartphone can do the trick and it is becoming a more popular way to get the video across. 

Do you remember the 1999 Drama/Action Movie ‘Fight Club’ where “The First Rule of Fight Club is you do not talk about Fight Club”? 

Well, LinkedIn Live seems to be mirroring that motto as one of the rules in streaming on LinkedIn Live is not talking about LinkedIn. While LinkedIn Live is still in Beta, it is seemingly an exclusive club with an application process that makes no indication as to why they accept some and reject others. Similar to sites such as Reddit, LinkedIn live has rules that they expect their users to follow including not being too salesy while streaming, and they expect you to be live consistently or you can be removed. For those running going live through a business, popular topics include discussing FAQs, and going live from company-run events. It is recommended that when going live, you do so for 10-15 minutes this way your following has enough time to see that you’re live.

Still looking for more insight? You can view the entire presentation by clicking here! Hope you’ll join our next webinar. 

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