PR & Marketing Cope with Constant Social Media Change – and Expect More

Social media continually presents new challenges to PR and marketing professionals. Video is now revolutionizing marketing communications and PR. Artificial intelligence, virtual reality and augmented reality promise to do the same in the near future.

That’s one of the messages from HubSpot’s 2017 State of Inbound report.

PR and marketing must deal with new social media network algorithms, learn to produce new types of content, and even master new networks. Since brands don’t own the social channels and have little control over them, social media analytics and proving ROI is challenging. Trying to track and understand target customers across multiple channels is a complicated and challenging endeavor for most organizations.

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The Social Media Association empowers, informs, and inspires individuals and organizations to maximize the potential of social and digital media.