Hurricane Sandy Inspires a Social Media Storm


The storm came and then it was gone. In its wake, plenty of destruction to go around for everyone. Here in Long Island, N.Y., neither the North or South Shores were spared the wrath of Hurricane Sandy. The hilly North Shore had countless trees crushing homes, cars and electrical wires; the South Shore had severe flooding that took out the power and entire homes with it.

Through it all, people took to social media. Those who were rendered powerless, cold and without a voice, could eek out distress calls and locate services, even though cell service was intermittent. When blunders occurred, there was a way to let the authorities know loud and clear that they were now on notice — they would be exposed for their incompetence and it would be known that our high tax dollars and cost for services demanded more than this! Passionate fundraisers and compassionate online communities coalesced through social media as they spread the word far and wide through their vast networks.

Social media is a powerful force — in business but also in doing good — and perhaps that is most apparent during times of crisis. Following are links to some of the articles and resources that demonstrate just how important social media has been to the people affected by Hurricane Sandy.

The power of social media:

•  In Crisis, Public Officials Embrace Social Media

•  As Sandy Pounded NYC, Fire Department Worker was a Twitter Lifeline

•  How Government Officials Are Using Twitter for Hurricane Sandy

•  How Hurricane Sandy Slapped the Sarcasm Out of Twitter

•  Sandy — The Social-Media Phenomenon

•  Mayor Michael Bloomberg, Superstorm Sandy, and Social Media: A New York City Perspective

•  What Was Novel About Social Media Use During Hurricane Sandy?

•  Power of Social Media Helping Homeless Services After Hurricane Sandy

•  Hurricane Sandy: A Perfect Social Media Storm

•  Twitter Activity Spiked During Hurricane Sandy: Over 20 Million Tweets About The Disaster This Week

•  Hurricane Sandy Shows Dark Side of Social Media

Crowdsourced maps can be valuable online resources:

•  Long Island Crisis Response – Hurricane Sandy

•  Sandy Coworking

Facebook pages create online communities:

•  Occupy Sandy Relief NYC

Websites help mobilize communities:

•  NY Tech Responds — Mobilizing New York’s Tech Community


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Paul Biedermann

Creative Director/Owner at re:DESIGN
Paul Biedermann is Creative Director/Owner of re:DESIGN and serves on the Board of Directors of the Social Media Association. re:DESIGN specializes in Strategic Design, Branding, Visual Content Marketing and Communications. Paul intersects smart, custom design with visual business strategies that reach, engage, and inspire people to action. He is also Managing Partner of 12 Most, the best list site on the web, and founded the vibrant re:DESIGN Google+ community for those who value what good design can do for business. Paul began his career at ABC Broadcasting before moving to a design agency that created innovative campaigns for ESPN and then becoming Art Director for NFL Properties. As Creative Director for The McGraw-Hill Companies, Paul spearheaded projects for such leading brands as Standard & Poor’s, BusinessWeek, J.D. Power and Associates, Architectural Record, and McGraw-Hill Education.

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