Should You Use a Live Twitter Stream at Your Next Event?

TwitterIt’s cool to have a live stream at your big event. But what happens if something inappropriate gets posted during the event?

That’s exactly what happened during this year’s NYC’s Fashion Week. Designer, Rebecca Minkoff decided to incorporated a large screen to showcase tweets while her fashion show was taking place. When a Buzzfeed staff member tweeted that the show had a live feed, twitter trolls took the opportunity to post obscene photos and sayings on twitter using the hashtag, #RMFall for everyone at the event to see.

Think twice before using a live stream.  It may be the best thing you did to enhance the event, but it could be a disaster like the Rebecca Minkoff show.

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Hilary Topper

President at HJMT
Hilary Topper is President of HJMT Communications, the public relations, social media, event planning and graphic design agency. Today, HJMT has three office locations — one in Melville, Long Island; one on Madison Avenue and 57th Street in New York City; and one in Rochester, New York. Hilary is a leader in the public relations and social media industry. Her experience includes working at top PR agencies such as Ogilvy & Mather PR, Hill, Holiday/PR, and Ruder Finn/PR. Hilary handled nationally recognized accounts including Prestone II antifreeze; American Community Gardening Association; Clairol, Inc.; Kinder-Care Learning Centers Inc.; Jell-O; and GLAD Wrap Bags. She also worked as the Director of Public Relations and Development for two non-profit organizations in New York City.