Have You Snapchatted Anyone Lately?







Snapchat, an app available on iTunes for a free download, is the hottest new app among teens and 20somethingers. Once you download the application, a little friendly ghost will be the icon on your screen. When you click on the link, it takes you to a camera, similar to Instagram.  You can take your photo and send to anyone who has Snapchat installed on their smart phone.

The photo is taken and the recepient is selected.  Within a matter of seconds the photo disappears. (The user gets to set how many seconds the recipient can see the photo.) According to a recent CNN article, more than 30 million photos have been taken through this app.

This app has become controversial. There has been a widespread of teens and 20+ year olds sending inappropriate images (sexting) to other users. Therefore, many ask, what happens if these photos are retrieved one day?

However, if you use this tool the right way, it could be a marketing bonanza.

Think about it, if you have a retail store, product or service, you can use Snapchat and send quick photos to your targeted community. That instant message, reminds them about the product or service. You can also use this for a contest to build awareness for your product or service.  The ideas are endless. I can certainly see using this in upcoming marketing campaigns.

Have you used it? If so, what do you use it for?

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Hilary Topper

President at HJMT
Hilary Topper is President of HJMT Communications, the public relations, social media, event planning and graphic design agency. Today, HJMT has three office locations — one in Melville, Long Island; one on Madison Avenue and 57th Street in New York City; and one in Rochester, New York. Hilary is a leader in the public relations and social media industry. Her experience includes working at top PR agencies such as Ogilvy & Mather PR, Hill, Holiday/PR, and Ruder Finn/PR. Hilary handled nationally recognized accounts including Prestone II antifreeze; American Community Gardening Association; Clairol, Inc.; Kinder-Care Learning Centers Inc.; Jell-O; and GLAD Wrap Bags. She also worked as the Director of Public Relations and Development for two non-profit organizations in New York City.