Social Media Day 2018!

Pictured: SMA Co-Treasurer Sharyn O’Mara, SMA Vice President Beth Granger, and SMA Attendee Pauline Joseph Year after year, Social Media Day is our biggest event of the summer. It also is our longest running event, as 2018 marked our fifth consecutive Social Media Day celebration. Held on June 28th, 2018 at the Residence Inn Marriott […]


It’s not just the Kim Kardashian’s and LeBron James’ of the world that can serve as a brand influencer anymore.             Have you ever noticed celebrities post on Instagram or Twitter or any other social media platforms about a product they are endorsing? It’s become a common practice. What is changing, however, is that it’s not […]


Guest speaker Kara Alaimo, Ph.D., Assistant Professor at Hofstra University educated attendees with a discussion on the role of social media and other new technology in the 2016 presidential election and how businesses should respond. She shared with us her insights about how social media played a role in the election including how it seemed […]

Nowadays Checking Social Media 100 Times a Day Is Just #Connecting

Be honest, how many times do you take a selfie before you get it right and send it out? Well according to an article by CNN’s Chuck Hadad, tweens take 100-200 selfies before they “get it right”. Social Media is such an important presence in the lives of these teenagers. They heavily depend on it, […]

Social Media Association

Tweet, pin, or post — the Social Media Association is for you! SMA brings together the media community both online and offline. Our members are forward-thinking people interested in business and media innovation. We are entrepreneurs, business owners, managers, influencers and strategic decision makers. Our goal is a non-competitive environment where we can learn, share and have fun together: informing, inspiring, […]

A Letter From The Co-President

Happy Spring! I wanted to share some exciting news with you.  I will be stepping down as Co-President of Social Media Association Inc. Paul Rubell, Partner at Meltzer Lippe, will be the new President of the organization. Paul has been a member of the executive board since the inception of Social Media Association Inc. He […]

Zero to $2 Billion — The Marketing and Branding Story Behind the Growth

On February 12, 2014, the Social Media Association was treated to a terrific presentation by a successful technology entrepreneur and investor. Jim Estill spoke about his book, Zero to $2 Billion — The Marketing and Branding Story Behind the Growth. He graciously shared his background, business philosophy, wisdom, and insight with us. Jim, a calm down-to-earth guy […]

What Does Google Glass Do?

I picked up my Google Glass a week ago.  Since then, I have barely taken them off!  When I went to Blogher ‘13, many of the attendees asked me to try them out.  Others asked me what they do.  Everyone was curious and excited about the possibilities. Here’s what you can do with Glass: Take […]

Have You Snapchatted Anyone Lately?

          Snapchat, an app available on iTunes for a free download, is the hottest new app among teens and 20somethingers. Once you download the application, a little friendly ghost will be the icon on your screen. When you click on the link, it takes you to a camera, similar to Instagram.  […]

Top 10 Most/Least Healthy Cities From Foursquare

Foursquare recently released its 2nd annual list of most and least healthiest cities. * Foursquare has looked at data from more than 3 billion check-ins to determine the healthiest eaters in the country based on *check-ins to healthy spots like juice bars, salad shops, yoga studios, tracks and gyms over the last year. Top 10 […]