photo-4If a picture’s worth 1,000 words, then what’s a video worth?

For one thing, it’s certainly worth your time to learn.

On Friday September 30, the Social Media Association invited Jeremy Goldman to speak in a presentation called “The Future of Video” at Brenner Photo Productions in Plainview. After breakfast and informal conversation, the anticipatory audience waited to hear from Goldman, who on his long list of professional accomplishments includes authoring books like “Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media,” which at one point was the No. 1 bestselling social media book in the world and his most recent work “Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success.”

One of the most popular topics of conversation was where to find the best return on video advertisement for business growth. Even with the multitude of different popular social media platforms today, Facebook appeared to have the best results for businesses.

But arguably more importantly, Goldman stressed the importance of engaging and working with video. Whether it’s television, Internet or even games, video has grown exponentially in recent years, yet, some companies haven’t capitalized on the market. Those who act fast can adapt and expand quicker than others.

Nobody wants to be that person looking back and saying, “Why didn’t we act quicker?” Businesses can use the growth of video to experiment – even make mistakes – and learn to improve their product and brands before others have even explored video marketing.

When others are still starting, another business could be months ahead of them in video production, giving a huge marketing advantage.

Think of your favorite marketing campaigns. Are most of them a picture in a newspaper or on a bus? An audio advertisement on the radio?

Or is it something produced with the power of video?

One of the most important tools of business is staying ahead of your competition. That comes through innovation. Through video, as Goldman discussed in his presentation with the Social Media Association, a business can see quick results.

But as Goldman discussed, that doesn’t always come with “going viral.” It’s normal for humans to want to see their views rise and rise on YouTube and Facebook, but if it’s not at the correct target market, then what good is it for your business?

The key is finding that middle balance between entertainment, engagement and getting your message to the correct audience. Through the techniques and strategic platforms suggested by Goldman, your company can utilize video to captivate a new and retain old clients.

If one stand-alone picture is worth 1,000 words, who knows…a bunch of moving pictures put together could be worth millions. -Owen O’Brien  


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The Social Media Association empowers, informs, and inspires individuals and organizations to maximize the potential of social and digital media.